UNIT 2 READING

 Understanding the business structure of the client is crucial to the process of the design. Direct input from vital stakeholders in the business is always sought. Because they are the final yeh or nay sayers of the final product, it is important to have a clear understanding of a broad spectrum of things and expectations from the stakeholders.  A gestalt formulates as the result of collecting information from important resources. Eventually the design process can begin after extensive dialogue has been established among the clients. Above all having access to the top executives through out the process is always the best case scenario if it it can be helped. This will ensure the least amount of holdups and re-iterations.

Having an in-depth and extensive knowledge about the client and its audience is vital to the success of the pitch. Any product will fail to meet expectations whenever there isn't a campaign that appropriately speaks to the audience. Everything from the way they receive their content to how they decide to share it with their peers. If the content isnt tailored for the audience then the point is being missed. This misalignment between the information and target audience can be corrected through knowledgeable research that provides a catalyst of new ways to approach  the audience in a more intelligent and immersive manner.

Physical Infographic A Manual Dissection of Danish Rye Bread